ROCKY MOUNTAIN TO TAKE SA BY STORM
Rocky
Mountain, Canada’s definitive hand-built mountain
biking brand, is now available in South Africa. This
is great news for all serious mountain bikers,
especially for competitive riders staking their
claim at the top end of the XC and Endurance
competition scene, as the brand comes with an
unrivalled racing pedigree.
The Rocky Mountain philosophy encapsulates much more
than just competitive racing though. Their history
timelines back to 1981, when three of Vancouver’s
leading bike shops joined forces and named their
brain child brand for British Columbia’s primary
mountain range.
The next decade saw a number of Rocky Mountain
innovations, including the Wheeltec process of
hand-building wheels and the use of Easton aluminium
tubing in bicycle manufacture. The launch of the
‘Edge’ heralded a new era in MTB, and introduced
mountain bikers to the world’s first commercial
full-suspension bike. The time had come for Rocky
Mountain athletes to take centre stage too, and
athletes like Alison Sydor and Regina Stiefl
dominated the World Cup.
The bike that changed mountain biking as we know it
was the ‘Pipeline’, a model that was to lay the
foundation for the free-riding revolution.
On-the-fly travel adjustment meant you could morph
from XC to Downhill without leaving the saddle, and
this new riding style gripped the imagination of
riders from around the world.
Three years later, the birth of the ‘Slayer’ set a
new benchmark as the bike that defined the ‘All
Mountain’ category, and it was no surprise when it
topped Mountain
Biking Magazine’s “Bike of the Year”
poll. Podium spots were now coming thick and fast
for Rocky Mountain athletes, with consistent wins in
Red Bull Rampage, the TransAlp Challenge, the
TransRockies Challenge, the Cape Epic MTB Challenge
and the 24hr Solo World Champs.
In 2006, Rocky Mountain celebrated a quarter century
of hand-built quality by launching their family of
invincible bikes on South African soil. Globacycles,
with their warehousing and head offices conveniently
situated in George, was chosen as the sole SA
distributor. This dynamic company will work closely
with their extensive dealer network in establishing
this exciting brand name nationally.
Globacycles is headed up by Jacobus Murray
(Finance), Pan van Tonder (Operations) and Wikus de
Swardt (Marketing). Between them, these individuals
have a solid understanding of the local mountain
biking market and, together with regional dealers
around the country; they are committed to building
on Rocky Mountain’s worldwide success.
Dealers keen to join our ‘Love the Ride!’ team are
welcome to forward their details to Wikus de Swardt
on
email
wikus@globacycles.com.
Once we have established whether applicants fit the
criteria as prescribed by Rocky Mountain
International, we will set up the necessary meetings
with successful applicants.
www.globacycles.com
Rocky
Mountain Bicycles